10 largest model losers within the Canadian auto market in 2022

10 largest model losers within the Canadian auto market in 2022

These automotive manufacturers declined on the worst price, combining for an enormous discount in market share

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If 2020’s major automotive trade problem was initially perceived to be a sudden shortfall in demand, and if 2021’s issue was protecting tempo with a speedy rebound, 2022 was stuffed stuffed with a brand new form of adversity. Can automakers construct sufficient automobiles to re-fill seller tons?

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Not even shut. By the latter levels of 2021 it was clear that buying “stock” was not an inexpensive aim. Stocking empty tons wasn’t going to occur; assembly a baseline of demand can be sufficiently difficult by itself.

Some automakers did a significantly better job of that than others. Ten auto manufacturers, together with high-volume gamers Chevrolet, GMC, Ram, Jeep, and Audi, really offered extra automobiles in 2022 than 2021 even if total auto gross sales slipped 9 per cent. That was sufficient of a drag to drag the trade’s Canadian gross sales complete to a 13-year low. Not since 2009 have Canadian shoppers, companies, governments, and fleets acquired so small a lot of new automobiles.

On the flip facet, the ten auto manufacturers that declined on the worst price — they’re all ranked under — mixed for a dramatic discount in market share: 28 per cent a 12 months in the past; 23 per cent in 2022.

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10. Dodge: down 17 per cent to 12,774

Dodge misplaced its Ram pickup truck line. Then it misplaced the high-volume Journey. Mother or father-company Stellantis then determined that Chrysler would inherit the Grand Caravan. A decade in the past, that trio produced 149,695 Canadian gross sales, not even factoring in 16,639 gross sales from different Dodges such because the Avenger, Dart, and Durango. In 2022, in the meantime, the Durango was accountable for producing 7,765 of Dodge’s 12,774 gross sales; the Challenger and Charger kicked in one other 5,009.

Mazda3 Sport GT Turbo
Mazda3 Sport GT Turbo Photograph by Elliot Alder

9. Mazda: down 20 per cent to 49,874

Aware of a fourth-quarter through which Mazda gross sales really grew 1 per cent — and a 41-per-cent year-over-year December enchancment — Mazda’s 2022 was however a very low-volume effort. Take a look at it this fashion: in 2008, Mazda offered extra Mazda 3 sedans and hatchbacks than the corporate offered complete automobiles in 2022. In 2022, Mazda offered solely 8,044 3s, 32-per-cent year-over-year drop. Mazda’s fourth-quarter improve, however, wasn’t powered by a resurgent 3 however somewhat large upgrades from its three largest crossovers. The CX-5, CX-50, and CX-9 have been up by a mixed 1,510 models.

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8. Volkswagen: down 22 per cent to 46,951

With little or no help from passenger vehicles, Volkswagen’s Canadian numbers have been certain to crater. Volkswagen really offered extra crossovers in 2022 than 2021; 5-per-cent extra. However regardless that these crossovers now account for higher than 8 out of each 10 VeeDub gross sales, the absence of automobile success did the model’s total figures no favours. Volkswagen’s automobile complete collapsed to the tune of 15,256 misplaced gross sales in 2022.

2022 Subaru BRZ
2022 Subaru BRZ Photograph by Subaru

7. Subaru: down 23 per cent to 44,009

There at the moment are 9 separate Subaru fashions, but of the eight that have been on sale in 2021, just one offered in higher numbers in 2022. That’s the low-volume BRZ sports activities automobile, which reported a 42-per-cent year-over-year uptick to 623 models. Sadly, the BRZ solely accounts for 1 per cent of Subaru’s Canadian quantity.

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6. Nissan: down 23 per cent to 70,965

After a gap 9 months through which Nissan’s Canadian output had fallen 26 per cent from 2021 ranges, together with a 43-per-cent third-quarter decline, the top of the 12 months wasn’t fairly so dangerous. Granted, you would argue that in a market that truly grew barely in This fall, Nissan’s 14-per-cent decline is nothing to write down residence about. Uncommon in Nissan’s portfolio, the Altima, Leaf, Frontier, and Pathfinder have been the one automobiles to promote extra typically in 2022 than 2021.

5. Buick: down 27 per cent to 11,219

Cadillac gross sales elevated. Chevrolet reported a much bigger 12 months. GMC was up 9 per cent. However GM Canada’s fourth model, the lowest-volume model of the bunch, reported one of many worst declines within the trade. The most important obstacle to success have been small crossovers. Mixed Encore and Encore GX quantity slid 37 per cent, a lack of 3,207 models.

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4. Honda: down 30 per cent to 91,882

Larger than the next-best-selling model on this listing by a 29-per-cent margin, Honda’s 30-per-cent year-over-year loss quantities to a staggering 39,372-unit decline. That works out to a median per-dealer lower of roughly 170 automobiles in 2022. Bother spots have been in all places: the Civic misplaced its title (held for twenty-four consecutive years) as Canada’s best-selling automobile resulting from a 32-per-cent loss. Accord quantity slid 42 per cent. CR-V quantity plunged 37 per cent. One Honda reported an enchancment: Passport quantity grew by 2 per cent.

3. Acura: down 30 per cent to 11,412

Honda’s upmarket Acura model is within the midst of a product revolution. There was a brand new RDX for 2019, a brand new TLX sedan for 2021, a fourth-gen MDX for the 2022 mannequin 12 months, and a reincarnated Integra for 2023. However extra vital than new product is accessible product, and Acura — like Honda — spent 2022 woefully brief on product. Acura automobile gross sales slipped 22 per cent; its two crossovers mixed to fall 33 per cent, a lower of practically 4,300 models.

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2. Land Rover: down 36 per cent to five,526

One-half of Tata Group’s British automotive duo, Land Rover succumbed to the availability chain disaster with year-over-year declines from all seven fashions. Not coincidentally, the mannequin that suffered the least in contrast with 2021, Land Rover’s Defender, is now the model’s best-selling mannequin. Defender gross sales slipped 8 per cent to 1,630 models. The one Land Rover in four-digit territory is the Vary Rover Sport, which plunged 54 per cent to 1,166 gross sales.

2021 Jaguar F-Pace SVR
2021 Jaguar F-Tempo SVR Photograph by Renita Naraine

1. Jaguar: down 45 per cent to 1,020

Jaguar, Land Rover’s Tata-owned British associate, posted the worst year-over-year gross sales lower of any automotive marque in 2022. If there’s any excellent news, it’s in the truth that Jaguar was already such a low-volume model. A forty five-per-cent drop at Jaguar quantities to solely 826 fewer gross sales. Of all Jaguar gross sales, 80 per cent stem from the F-Tempo, Jaguar’s first SUV.

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Timothy Cain


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